Paid Media Strategy Engine

CLIENT AUDIT

Capture all inputs needed for AI-powered strategy generation

1.1 Business Fundamentals
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1.2 Products & Services
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1.3 Target Audience
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1.4 Campaign Goals
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1.5 Budget & Resources
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1.6 Brand Voice & Guidelines
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Professional Friendly Authoritative Playful Luxury Edgy Warm Clinical Inspirational Bold Minimalist Conversational
Clean & Modern Bold & Vibrant Minimal Luxury / Elegant Organic / Natural Tech / Futuristic Vintage / Retro Lifestyle Corporate Playful / Fun
1.8 Competitor Intelligence
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Direct Competitor #1
Direct Competitor #2
Aspirational Brand
1.9 Strategy Brief
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🧠

AI Strategy Brief

Complete the audit sections above, then generate a decisive, ROI-accountable strategy brief with market research, platform recommendations, budget allocation, and execution readiness.

Powered by Claude AI • ROI-accountable recommendations

EXECUTION PLAN

Executable paid media strategy derived from Stage 1 Brief

CREATIVE SYSTEM

AI-generated creative strategy, funnel assets, and testing roadmap

🎨

Creative System Generator

Stage 3 reads your Strategy Brief and Execution Plan to generate a complete creative system: messaging, offers, ad angles, funnel structure, and testing roadmap.

Requires Stage 1 Brief + Stage 2 Execution Plan

OPTIMIZATION LOOP

Post-launch performance analysis, diagnosis, and ROI optimization

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Optimization Engine

Enter your live performance data below, then generate a diagnosis + action plan based on your Stage 1-3 strategy.

4.1 Input Performance Data
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📈 KPI Summary
📱 Platform Breakdown
📝 Notes Log

Requires Stage 1 Brief + Stage 2 Execution + Stage 3 Creative

REPORTING & AUTOMATION

Dashboard specs, alerts, SOPs, and single source of truth

📊

Reporting System Generator

Configure your reporting preferences below, then generate a complete dashboard spec, alert system, and SOPs based on your Stage 1-4 strategy.

5.1 Reporting Settings
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⚙️ Cadence & KPIs
🛡️ Guardrail KPIs (select all that apply)
CPL CTR CPC CPM CVR (Conversion Rate) Frequency Spend Pacing LP Conversion Rate Call Connect Rate Speed to Lead
🔌 Data Sources (select all connected)
Meta Ads Google Ads TikTok Ads LinkedIn Ads Google Analytics CRM (HubSpot/SF) CallRail Call Tracking Metrics Google Sheets BigQuery
👥 Alert Recipients (roles)
Media Buyer Account Manager Creative Lead Ops Lead Client COO

Requires Stages 1-4 complete

OPS PACK

Client-facing operations pack with KPI catalog, weekly rhythm, and playbooks

📦

Ops Pack Generator

Generate a turnkey operations pack with KPI definitions, weekly rhythms, alert playbooks, and client reporting templates.

6.1 Mode & Generate
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🔒 Output Mode

Requires Stages 1-5 complete

REPORTING & OPTIMIZATION

Track performance, input data, and receive AI optimization recommendations

7.1 Reporting Cadence
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7.2 Performance Data Input
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7.3 AI Optimization Recommendations
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7.4 Compliance Checklist
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AI MONITOR MODE

Decision intelligence: detect signals, assess risk, recommend actions

🤖

Decision Intelligence System

Analyze all stages to detect risks, opportunities, and anomalies. Generate actionable recommendations with confidence scores.

7.1 Monitor Configuration
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⚡ Analysis Mode

AI Monitor will analyze Stages 1-6 as immutable inputs. It cannot change strategy, budgets, or goals — only recommend actions.

📊 Inputs Loaded:

    Requires Stages 1-6 complete

    LEARNING SYSTEM

    Meta-intelligence and feedback loop analysis

    8.0 Generate Learning Analysis
    🧠 Learning System Overview

    The Learning System analyzes historical outcomes across all stages to extract patterns, correlations, and leading indicators that improve future decisions.

    Inputs Loaded:

      EXPORT STRATEGY

      Generate deliverable documents for your team

      📊 Strategy Summary
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      📁 Export Options
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      Auto-save enabled